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Independent studio / Alberta

Design.
Content.
Business support.

I create brands, websites, content and practical tools for small businesses.

Book a free callExplore services
I do the work.
Speak directly with Dhairya.
Written scope.
Agree on the deliverables first.
Websites from $2,400.
CAD before tax. Other work by quote.

Pincher Creek, Alberta / Working remotely across Canada

A broad black ink stroke on textured ivory paper

What I can help with.

Explore the full catalogue
06

AI Setup & Automation

Knowledge assistants and connected admin tasks.

Scoped pilots

New scopes are offered as pilots. Drone capture is coming soon.

Start with the business task

Choose a starting point.

A project can cross categories. These paths show where I would start and what I would confirm before making the next thing.

01 / A possible starting path

Launch a business

First deliverable
An offer and priority-page brief.
First decision
Confirm what you sell, who it is for and what needs to exist before launch.
  1. Business Plans & Funding SupportOffer, pricing and capacity assumptions.
  2. Research, Spreadsheets & DashboardsEvidence and competitor questions that need checking.
  3. Brand & Graphic DesignAn identity for the agreed audience.
  4. Copywriting & ContentThe core page messages and enquiry copy.
  5. Websites & Online StoresThe approved pages and enquiry route.
  6. Marketing & Search VisibilitySearch and profile foundations for those pages.

02 / A possible starting path

Refresh my brand

First deliverable
An identity and message review.
First decision
Decide what to retain, what to replace and which surfaces need to change.
  1. Brand & Graphic DesignIdentity, type and approved application rules.
  2. Copywriting & ContentRevised messages based on the actual offer.
  3. Websites & Online StoresThe pages affected by the identity or content changes.
  4. Video, Audio & Drone MediaExisting recordings or imagery that need a scoped edit.
  5. Marketing & Search VisibilityProfiles and campaign materials using the approved identity.
  6. Business Documents & TrainingThe proposals, cards and templates used every day.

03 / A possible starting path

Organise my business

First deliverable
A map of one repeated task.
First decision
Choose the first task to improve, its data boundary and who approves exceptions.
  1. Business Documents & TrainingChecklists, templates and an agreed operating procedure.
  2. Research, Spreadsheets & DashboardsThe records, workbook or reporting definitions the task needs.
  3. AI Setup & AutomationA scoped workflow with tests and human approval.
  4. Copywriting & ContentReusable instructions, replies and customer messages.
  5. Business Plans & Funding SupportCapacity, pricing or cash decisions affected by the process.

These are planning paths, not packages. Choose only the categories the brief needs. Website package prices stay published; other work receives a written quote. All nine categories remain below.

Studio examples / Open to inspect

See more than websites.

Inspect my own brand system. Change an illustrative planning model. Try a browser-based intake workflow.

VertexLineup's actual Ink and Space brand board

01 / Actual studio identity

A brand with a system.

Logo files, colour, type and applications from the identity I use for this studio.

Inspect the brand kit

02 / Illustrative model

Assumptions you can change.

Adjust the price, demand and delivery hours. See how the margin and capacity change.

Try the planning model

03 / Local workflow demo

A brief with a next step.

Run a sample brief through a rules-based intake flow. See where my review is required.

Try the workflow

These are studio examples. The model is illustrative. The workflow runs in your browser and sends no enquiry.

A design demonstration

The same brief.
A clearer website.

Move the divider to compare two presentations of a fictional restaurant brief.

Restaurant website
HOME   FOOD   HOURS   CONTACT

Welcome to our restaurant.

Food, drinks
and good company.

Find our menu, opening hours and contact details here.

Our food

Lunch and dinner.
Seasonal dishes.
Ask about the menu.

Opening hours

See the latest hours.
Contact the restaurant
before your visit.

A plain starting layout made for this demonstration.

Current Ember and Oak fictional restaurant concept: espresso and terracotta typography with menu navigation
Illustrative starting layoutComplete concept
50% starting layout

Use the slider or arrow keys. Both layouts are illustrative. This is a design comparison, with no claimed client relationship or measured business result.

Clear next action. Menu navigation sits beside the restaurant introduction.

Useful structure. Visitors can explore sample dishes and plan a visit.

Coordinated design. Type, colour and spacing follow one system.

Open the complete restaurant concept

Studio motion / 8 seconds

One studio.
Different disciplines.

Actual studio artwork, concept interfaces and working specimens in one short motion study.

Plays once on request. No audio.

Read the scene list
  1. Ink artwork and the studio wordmark.
  2. Contrasting concept interfaces.
  3. Identity and application assets.
  4. Planning, assumptions and financial modelling.
  5. Workflow, exceptions and handoff.
Download the animated WebP
Studio motion poster: Ink and Space artwork with the words Design, Content and Business support
Self-initiated workMotion WebP / 8 seconds / silent

How I work.

  1. Brief

    I clarify what you need and what material is ready.

  2. Scope

    I confirm the deliverables, price and schedule in writing.

  3. Review

    I send the work for your consolidated feedback.

  4. Handoff

    I deliver the agreed files and show you how to use them.

I use AI for research, drafts and production. I check the work and handle the decisions.

Launch and Growth websites

Fourteen days.
A written delivery window.

The clock starts after the complete brief, assets, signed scope and 50% deposit are received.

  1. Days 1–3

    Structure and copy

    I organize the agreed pages, write the copy from your material and set the visual direction.

  2. Days 4–7

    Build and preview

    I build the responsive pages and prepare a working preview. You can inspect the agreed customer task.

  3. Days 8–11

    Two revision rounds

    You send consolidated feedback. I make the included changes and check the result against the agreed scope.

  4. Days 12–14

    Checks, approval and handoff

    I check the pages and enquiry path. On approval and final payment, I hand over the custom files, access and instructions.

Your part. Supply the brief and assets, then return consolidated feedback. Client delays move the delivery date. Extra work needs an approved change.

Other work. Brand, content, stores, documents and automation receive their own delivery schedule in the quote.

Read the Launch scope and terms

Our Tools

Platforms I build
with and on.

I choose the platform around the job: fixed pages, regular editing, product sales or booking. These are options I can scope. Launch and Growth use custom HTML by default.

WordPress

Local businesses & blogs

Webflow

Design-forward sites

Shopify

E-commerce stores

WooCommerce

Complex stores

Squarespace

Simple portfolios

Custom HTML

Speed-critical sites

Cloudflare

Backend & hosting

Calendly

Booking integration

Stores, CMS builds and custom integrations receive a separate quote. Platform subscriptions and paid extensions are separate. Your accounts stay in your name.

Discuss the right platform

Explore before the call

Start with the task.
Find the right next step.

Use the working planning tools. Inspect the AI previews with their limits clearly labelled.

Working / No email required

Website self-check

Answer ten questions about your website. The result reflects your answers. It does not crawl your website or measure search performance.

Check my website
Working / Approved website prices

Website budget

Compare Launch and Growth costs. Add a care tier to see the build fee, deposit and first-year total.

Calculate my budget
Package planning

Choose a website scope

Compare the five-page Launch scope with the eight-page Growth scope. Check what is included before you request a quote.

Compare the packages
Preview / Live generation unconfirmed

AI tool previews

Inspect planned website, headline, funding, naming and content-planning tools. Generated answers and external checks are not confirmed live services.

Inspect the previews

A self-check is a starting point. For a defined website brief, the $350 Website Plan includes a content map, homepage outline and fixed build quote.

Choose the delivery model

Know who fits
the work you need.

The right choice depends on your time, scope and need for specialist coverage.

01 / Do it yourself

A website builder

Fits when you want to choose a template, write the pages and maintain the website yourself.

  • You control the editing and platform account.
  • You handle the copy, setup and ongoing checks.
  • Plan and application costs depend on the platform.
02 / Work directly with me

VertexLineup Studio

Fits when you need a defined output and one person responsible for the design, writing and handoff.

  • Published Launch, Growth and care prices.
  • Direct contact with the person doing the work.
  • Website copy and design within one agreed scope.
  • Solo capacity. Larger or specialist work needs a separate plan.
03 / A larger team

An agency

Fits when the project needs several specialists, parallel delivery or cover when a team member is away.

  • More specialist roles can work together.
  • Useful for complex integrations and ongoing campaigns.
  • Scope, team and commercial terms vary by agency.

My portfolio shows concepts. It does not establish paid client results, ranking gains or a comparative quality claim.

Clear terms.
Direct contact.

For Launch and Growth websites.

01 / Price and date

Know the commitment.

Launch is $2,400. Growth is $4,200. The contract sets a 14-calendar-day window from complete intake and deposit.

02 / Approval

Keep control of payment.

Pay 50% to start and 50% on approval. Two revision rounds are included. If you are dissatisfied after the rounds, I refund the deposit.

03 / One person

Work directly with me.

I am Dhairya. I do the work and handle the decisions. I handle enquiries personally from Alberta.

04 / Ownership

Own the custom work.

Your custom design and copy transfer to you on final payment. Third-party assets keep their own licences.

Why there are no reviews here yet

I am building my client record. The work shown here is concept work. I will publish client feedback with permission. Until then, judge the builds, the written scope and the terms I put in your contract.

Published website scope

Know the work.
Know the price.

CAD before applicable tax. Other categories receive a written quote.

Plan before the build

Website Plan

A 30-minute call, five-page content map, annotated homepage outline and fixed build quote. One revision.

The $350 is credited to a Launch or Growth build booked within 30 days.

$350Read the plan scope
One clear business offer

Launch Website

$2,400

Up to five pages.

  • Custom responsive design and website copy
  • One enquiry form
  • Basic search setup
  • Two consolidated revision rounds
  • Launch, custom files and handoff

For a compact site with one clear offer and a straightforward enquiry path.

Read the Launch scope
Several services or audiences

Growth Website

$4,200

Up to eight pages.

  • Custom responsive design and website copy
  • Blog structure and technical search setup
  • One enquiry form and one existing booking embed
  • Two consolidated revision rounds
  • Launch, custom files and handoff

For a business that needs room to explain several services, audiences or useful articles.

Read the Growth scope

Both website packages. Fourteen calendar days from complete intake and deposit. Pay 50% to start and 50% on approval. If you are not satisfied after the two included revision rounds, I refund the deposit under the signed agreement.

Separate costs and work. Domain, email, paid platforms and care are separate. A store, custom application or CMS integration needs its own quote. Client delays move the delivery date.

Keep the website checked.

Three monthly tiers with defined allowances.

Routine checks

Essential

$149 / month
  • Uptime and enquiry-form check
  • Backup verification and dependency review
  • One concise report
  • Up to 15 minutes of content edits
Read Essential scope
Regular updates

Active

$299 / month
  • Essential checks and report
  • Up to 60 minutes of content edits
  • Monthly search and enquiry review
Read Active scope
A scoped improvement

Improve

$499 / month
  • Active care
  • One scoped page or enquiry-flow improvement
  • Three-hour total monthly allowance
  • Allowance includes edits and a 20-minute review call
Read Improve scope

Care does not include unlimited changes or a promise of rankings, enquiries or sales.

Calculate build and care costsCompare the website packages
Founding-client Launch offer / $1,200

I am offering five Alberta businesses the standard Launch scope for $1,200 in exchange for honest named feedback and permission to publish a case study with real metrics. Positive feedback is not a condition. I will disclose the discount and report the data we have, including results that do not improve.

The limit is five signed projects across the studio. I confirm availability individually.

Ask about the offer

Dhairya Patel / Founder

One studio.
One point of contact.

I work from Pincher Creek with small businesses across Canada. I combine design, writing and practical business support under a written scope.

You work with me from the first conversation to the finished files.

Read about the studio

Based in Pincher Creek

Alberta context.
Remote delivery.

I work with businesses across Canada. These local guides explain website needs in ten Alberta communities.

Pincher CreekCrowsnest PassFort MacleodClaresholmCardstonLethbridgeMagrathNantonHigh RiverTaber

The studio is based in Pincher Creek. These pages describe communities I serve remotely. They do not claim an office or a client in each town.

Tell me what you need.

I will confirm the scope and quote before I start.

Book a free 30-minute call.

Send a short brief. I will reply personally to arrange a time.

hello@vertexlineup.com

(437) 557-2523
Pincher Creek, Alberta.

New scopes are qualified before booking. Drone work is currently interest only.

This form prepares an email draft. Nothing is sent from this page. Open the draft, check it and send it from your email app. You can also email hello@vertexlineup.com directly.

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