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The studio / Services

Design. Content.
Business support.

I create brands, websites, content, documents and practical tools for small businesses. I work directly with you from the brief to the finished files.

Start with the business task

Choose a starting point.

A project can cross categories. These paths show where I would start and what I would confirm before making the next thing.

01 / A possible starting path

Launch a business

First deliverable
An offer and priority-page brief.
First decision
Confirm what you sell, who it is for and what needs to exist before launch.
  1. Business Plans & Funding SupportOffer, pricing and capacity assumptions.
  2. Research, Spreadsheets & DashboardsEvidence and competitor questions that need checking.
  3. Brand & Graphic DesignAn identity for the agreed audience.
  4. Copywriting & ContentThe core page messages and enquiry copy.
  5. Websites & Online StoresThe approved pages and enquiry route.
  6. Marketing & Search VisibilitySearch and profile foundations for those pages.

02 / A possible starting path

Refresh my brand

First deliverable
An identity and message review.
First decision
Decide what to retain, what to replace and which surfaces need to change.
  1. Brand & Graphic DesignIdentity, type and approved application rules.
  2. Copywriting & ContentRevised messages based on the actual offer.
  3. Websites & Online StoresThe pages affected by the identity or content changes.
  4. Video, Audio & Drone MediaExisting recordings or imagery that need a scoped edit.
  5. Marketing & Search VisibilityProfiles and campaign materials using the approved identity.
  6. Business Documents & TrainingThe proposals, cards and templates used every day.

03 / A possible starting path

Organise my business

First deliverable
A map of one repeated task.
First decision
Choose the first task to improve, its data boundary and who approves exceptions.
  1. Business Documents & TrainingChecklists, templates and an agreed operating procedure.
  2. Research, Spreadsheets & DashboardsThe records, workbook or reporting definitions the task needs.
  3. AI Setup & AutomationA scoped workflow with tests and human approval.
  4. Copywriting & ContentReusable instructions, replies and customer messages.
  5. Business Plans & Funding SupportCapacity, pricing or cash decisions affected by the process.

These are planning paths, not packages. Choose only the categories the brief needs. Website package prices stay published; other work receives a written quote. All nine categories remain below.

Jump to a service category
  1. 01Brand & Graphic Design
  2. 02Websites & Online Stores
  3. 03Copywriting & Content
  4. 04Video, Audio & Drone Media
  5. 05Marketing & Search Visibility
  6. 06AI Setup & Automation
  7. 07Business Plans & Funding Support
  8. 08Research, Spreadsheets & Dashboards
  9. 09Business Documents & Training

01 / By quote

Brand &
Graphic Design.

Identity and materials you can use across print and digital.

Inspect the studio brand study
Identity filesFormat illustration. Scope varies with the brief.

Brand foundation

  • Audience, positioning and messaging
  • Personality and voice guide
  • Naming and domain research

Visual identity

  • Logo, wordmark and favicon
  • Colour and typography system
  • Logo variants and usage guide

Business materials

  • Business cards and email signatures
  • Proposal covers and invoice layouts
  • Social profile assets
Pilot service

Graphics and templates

  • Menus, flyers, posters and brochures
  • Editable social posts and carousels
  • Campaign image sets and illustrations
Request a brand quote
See the handoff for Brand & Graphic Design

Example filenames and formats. This is a possible file packet, not an included bundle. I set the final files, editable sources, exports and licences in the written scope.

  • logo-master.svgOutlined vector master for resizing and approved exports.Editable source
  • logo-variants.svgApproved light, dark and single-colour logo variants.Editable source
  • brand-guidelines.pdfUsage rules, clear space, colour and typography.Export
  • business-card.pdfAn approved print layout, prepared to the agreed print specification.Export
  • brand-handoff.mdFile index, licences and instructions for applying the system.Instructions
Inspect the studio brand kit

02 / Fixed packages and scoped quotes

Websites &
Online Stores.

Plan the pages, build the website and keep the agreed work in order.

Inspect the eight concept builds
Desktop and mobile pagesFormat illustration. Scope varies with the brief.

Start with the scope

Free website check

Free

A question-based self-check. Identify what needs a closer look. No email required.

Check my website

Planning

Website Plan

$350

A 30-minute call, five-page content map, annotated homepage outline and fixed build quote. One revision. Credited to a Launch or Growth build booked within 30 days.

View the plan

Five pages

Launch Website

$2,400

Up to five pages. Responsive design, copy, one enquiry form, basic SEO, two revision rounds, launch and handoff.

View Launch

Eight pages

Growth Website

$4,200

Up to eight pages. Responsive design, copy, blog structure, technical SEO setup, one enquiry form and one existing booking embed. Two revision rounds, launch and handoff.

View Growth

The website commitment

Launch and Growth take 14 calendar days from the complete brief, assets and deposit. Pay 50% at the start and 50% on approval. If you are not satisfied after the two included revision rounds, I refund the deposit. The agreement records the process. Custom IP transfers on final payment.

Prices are CAD before applicable tax. Domain, email, paid platforms and care are separate. Stores, custom apps and CMS integrations require a separate quote. Client delays move the delivery date.

Improvements and stores

  • Redesigns, landing pages and service pages
  • Content migration and redirects
  • Performance and accessibility fixes
  • Shopify or WooCommerce setup within an agreed scope
Pilot service

Production support

  • Product descriptions and import-ready files
  • White-label builds for agencies
  • One agreed brief, output list and revision allowance

Monthly website care

Routine checks

Essential

$149 / month

Uptime and form check, backup verification, dependency review, concise report and up to 15 minutes of content edits.

View Essential

Regular updates

Active

$299 / month

Essential checks, up to 60 minutes of content edits and a monthly search and enquiry review.

View Active

A scoped improvement

Improve

$499 / month

Active care plus one scoped page or enquiry-flow improvement. A three-hour total monthly allowance includes the edits and a 20-minute review call.

View Improve
See the handoff for Websites & Online Stores

Example filenames and formats. This is a possible file packet, not an included bundle. I set the final files, editable sources, exports and licences in the written scope. Stores and hosted platforms use their agreed platform-specific files.

  • index.htmlThe approved homepage in a small static website example.Editable source
  • site.cssResponsive layout and visual styling.Editable source
  • site.jsThe agreed browser interactions.Editable source
  • redirect-map.csvOld and new page addresses for a scoped migration.Editable data
  • website-handoff.pdfHosting, access transfer and update instructions.Instructions
Inspect the website concepts

03 / By quote

Copywriting &
Content.

Writing from your actual offer, experience and evidence.

Read the studio articles
A structured writing setFormat illustration. Scope varies with the brief.

Website and business copy

  • Home, about, service and landing pages
  • Product descriptions and company profiles
  • Advertising copy and announcements

Articles and social content

  • Researched and interview-led articles
  • Case studies from documented work
  • LinkedIn posts, captions and carousels
  • Content banks and publishing calendars

Email and scripts

  • Newsletters and welcome sequences
  • Enquiry follow-ups and launch emails
  • Video scripts and podcast outlines
  • Topics, keyword plans and editorial structure
Pilot service

Resources and repurposing

  • Guides, lead magnets and course scripts
  • One recording adapted into agreed clips, posts or emails
  • Customer instructions from your approved expertise
Request a content quote
See the handoff for Copywriting & Content

Example filenames and formats. This is a possible file packet, not an included bundle. I set the final files, editable sources, exports and licences in the written scope.

  • website-copy.docxApproved page copy with headings and calls to action.Editable source
  • article.docxA researched article with the agreed source notes.Editable source
  • email-sequence.docxThe approved messages, subject lines and sequence notes.Editable source
  • content-calendar.csvTopics, formats and proposed publishing dates.Editable data
  • approved-copy.pdfA fixed reference copy of the approved text.Export
Read the studio articles

04 / Scoped media work

Video, Audio &
Drone Media.

Edited material for a defined story, format and audience.

View the media scope
An edit and caption timelineFormat illustration. Scope varies with the brief.
Pilot service

Short videos and explainers

  • Clips from supplied recordings
  • Captions, reframing and title cards
  • Screen-recorded demonstrations
  • Simple animated explainers and logo motion

Podcast support

  • Episode outlines and guest briefs
  • Show notes and promotional copy
  • Audio cleanup and short extracts as a pilot editing scope
Pilot service

Generated media

  • Illustrative video and campaign concepts
  • Approved scripts and storyboards
  • Licensed synthetic narration or presenters within an agreed brief
Coming soon

Aerial business content

  • Business exteriors and venue overviews
  • Short website loops and showcase edits
  • Dated construction progress photographs

Drone capture opens after equipment, flight readiness and a sample are confirmed.

Discuss a media brief
See the handoff for Video, Audio & Drone Media

Example filenames and formats. This is a possible file packet, not an included bundle. I set the final files, editable sources, exports and licences in the written scope. This media example covers editing; drone capture remains coming soon.

  • storyboard.pdfThe agreed shot or scene sequence before editing.Export
  • main-video.mp4The approved video at the agreed dimensions and duration.Export
  • captions.srtTimed captions, kept separately for supported platforms.Editable text
  • edit-project.zipAgreed editor project files and asset references, where included.Source package
  • media-handoff.pdfExport settings, usage permissions and publishing notes.Instructions

05 / By quote

Marketing &
Search Visibility.

Technical foundations, campaign materials and a clear record of what changed.

View the marketing scope
A page and search mapFormat illustration. Scope varies with the brief.

Search foundations

  • Technical SEO review
  • Page titles, descriptions and internal links
  • Structured data and Search Console setup
  • Issue checks and prioritized actions
Pilot service

Local visibility

  • Google Business Profile cleanup
  • Categories and service descriptions
  • Consistent contact details and supplied photos
  • Review-request templates

Campaign and email materials

  • Offer messaging and campaign landing pages
  • Advertising, social, email and print assets
  • Newsletter templates and approved sequences
  • Test sends and agreed reporting

Reporting and reputation

  • Review reply drafts and request processes
  • Response guidance and reporting
  • Approved post scheduling as a pilot scope

Ranking guarantees, daily community management and ad-budget management are outside these scopes.

Request a marketing quote
See the handoff for Marketing & Search Visibility

Example filenames and formats. This is a possible file packet, not an included bundle. I set the final files, editable sources, exports and licences in the written scope.

  • search-review.pdfIssues, evidence and prioritised actions within the agreed review.Export
  • page-metadata.xlsxProposed titles, descriptions and page-address mapping.Editable source
  • campaign-copy.docxApproved messages for the selected campaign channels.Editable source
  • reporting-template.xlsxA reporting layout with agreed definitions and refresh steps.Editable source
  • measurement-notes.pdfWhat is measured, the data source and the limits of each measure.Instructions

06 / Defined workflows

AI Setup &
Automation.

Set up a specific task, test the exceptions and leave you with instructions.

Inspect the workflow demonstration
A workflow with a review stepFormat illustration. Scope varies with the brief.
Pilot service

Business AI workspace

  • Business context and approved source library
  • Task instructions and reusable prompts
  • Knowledge assistant with evidence links
  • Defined fallback for missing information
Pilot service

Enquiry and admin workflows

  • Forms connected to a CRM or spreadsheet
  • Acknowledgements and owner reminders
  • Approved reply and document templates
  • Onboarding tasks and meeting-note follow-up

Email and interactive tools

  • Welcome flows, templates and triggers
  • Quote and ROI calculators with approved inputs
  • Qualification forms and human handoff
  • Testing and maintenance instructions
Pilot service

Practical AI training

  • Role-specific tasks using your real material
  • Source handling and output review
  • Walkthrough and practice exercises
Discuss a workflow
See the handoff for AI Setup & Automation

Example filenames and formats. This is a possible file packet, not an included bundle. I set the final files, editable sources, exports and licences in the written scope.

  • workflow-map.svgThe input, decision, approval and exception routes.Editable source
  • workflow-rules.jsonReadable sample configuration for an agreed custom workflow.Editable source
  • review-checklist.mdChecks required before a draft or external action is approved.Editable text
  • test-cases.csvExpected handling of normal, duplicate and failed inputs.Editable data
  • operator-guide.pdfAccess boundaries, how to pause the workflow and how to recover.Instructions
Inspect the intake workflow demonstration

07 / By quote

Business Plans &
Funding Support.

Plans and applications with traceable evidence and labelled assumptions.

Inspect the planning demonstration
A plan with labelled assumptionsFormat illustration. Scope varies with the brief.

Planning and forecasts

  • Startup and expansion business plans
  • Service, pricing, operations and risk sections
  • Editable revenue, cost and cash-flow models
  • Scenarios and funding-use schedules

Funding applications

  • Program shortlist with current sources
  • Eligibility and deadline checks
  • Narrative, project description and budget
  • Evidence checklist and submission preparation

Pitch and supporting records

  • Pitch deck and executive summary
  • One-page overview and supporting appendix
  • Supplied-document index and administrative data-room organization

Funding approval is decided by the program. Forecasts are assumptions, not traction. Financial, legal and investment advice require the relevant qualified adviser.

Request a planning quote
See the handoff for Business Plans & Funding Support

Example filenames and formats. This is a possible file packet, not an included bundle. I set the final files, editable sources, exports and licences in the written scope.

  • business-plan.docxThe agreed plan structure, evidence and labelled assumptions.Editable source
  • financial-model.xlsxThe scoped revenue, cost, capacity and cash calculations.Editable source
  • sources.csvSource links, access dates and the claims they support.Editable data
  • funding-checklist.docxRequired records and questions for the named program, where scoped.Editable source
  • business-plan.pdfA fixed export of the reviewed plan.Export
Inspect the planning specimen

08 / Research by quote; data services as pilots

Research, Spreadsheets
& Dashboards.

Turn approved sources and supplied exports into usable information.

Inspect the workbook demonstration
A workbook and source recordFormat illustration. Scope varies with the brief.

Market and competitor research

  • Public-source competitor profiles
  • Published price comparisons
  • Directory research and evidence-linked reports
Pilot service

Data and customer feedback

  • CSV cleanup and deduplication
  • Date, category and field normalization
  • Survey and interview guides
  • Themes from supplied feedback with traceable examples
Pilot service

Working spreadsheets

  • Quote calculators and job-cost trackers
  • Capacity and content planners
  • Simple inventory or order logs
  • Checked formulas and handoff instructions
Pilot service

Dashboards and reports

  • Sales and enquiry dashboards
  • Charts with agreed definitions
  • Monthly reports from supplied exports
  • Documented refresh steps
Discuss the data you have
See the handoff for Research, Spreadsheets & Dashboards

Example filenames and formats. This is a possible file packet, not an included bundle. I set the final files, editable sources, exports and licences in the written scope.

  • research-report.docxThe agreed question, findings, method and verification gaps.Editable source
  • sources.csvPublic sources and the specific findings they support.Editable data
  • clean-data.csvA scoped cleaned export with documented field definitions.Editable data
  • working-model.xlsxThe agreed formulas, inputs and checks in an editable workbook.Editable source
  • refresh-guide.pdfInstructions for replacing the source data and checking the result.Instructions
Inspect the working forecast

09 / By quote and pilot services

Business Documents
& Training.

Clear files and instructions that someone can actually use.

View the document scope
An editable document systemFormat illustration. Scope varies with the brief.

Sales and procurement

  • Capability statements and company brochures
  • Quote and proposal templates
  • Partnership proposals and tender responses
Pilot service

Editable document systems

  • Branded Word and presentation templates
  • Invoice and estimate layouts
  • Fillable intake forms
  • Client onboarding workspaces

Operating procedures

  • SOPs, process maps and checklists
  • Onboarding and escalation instructions
  • Processes checked with the operator
Pilot service

Training and knowledge libraries

  • Quick-start guides, slides and workbooks
  • Short lessons and quizzes with answer keys
  • FAQs, document indexes and help articles
  • Update instructions and a named owner

Training uses your approved procedures. Legal, HR and safety-critical policies need review by the appropriate qualified owner.

Request a document quote
See the handoff for Business Documents & Training

Example filenames and formats. This is a possible file packet, not an included bundle. I set the final files, editable sources, exports and licences in the written scope.

  • proposal-template.docxAn editable structure for the agreed proposal or quote use.Editable source
  • operating-checklist.docxA procedure or checklist checked with its named operator.Editable source
  • training-slides.pptxThe agreed lesson structure, examples and speaker notes.Editable source
  • quick-start.pdfA fixed reading copy of the approved instructions.Export
  • document-index.csvThe file list, owner and agreed update responsibility.Editable data

The same working method

A clear brief.
A checked delivery.

  1. 01

    Define

    Tell me the output, audience, deadline and material you have.

  2. 02

    Agree

    I write the scope, price, delivery date and review allowance.

  3. 03

    Make and review

    I use AI for research, drafts and production. I check the facts, files and decisions.

  4. 04

    Hand over

    You receive the agreed files, access and instructions. Ongoing work has its own scope.

For agencies

I can discuss white-label production from an approved brief, design and copy. One agency contact, one output list and an agreed revision allowance keep the project clear.